Last week Thursday, February 17, 2011 I attended the Sephora HOT NOW beauty event with HerGoodyBag, and ran into Felicia from ThisThatBeauty and Milly from BeautyLogicBlog.  Everyone, no matter the age or sex flock to Sephora because they are the leading destination for the latest trends and hottest products in beauty.  Now they are implementing a new monthly campaign featuring hand-picked beauty products that are HOT right NOW!

“The products featured each month will include the industry’s boldest product innovations, the coolest brand collaborations, and the most unique, under-the-radar discoveries found at Sephora.”

At the event we were able to look at all of the products featured for the months of March and April.  You can find, and purchase the HOT NOW beauty products for March right now on Sephora.com.  My favorite products from March’s HOT NOW are:

Innovator: Josie Maran’s Argan Matchmaker Serum Foundation ($42).  This is my favorite because it is a medium to full-coverage foundation that has Chameleon Pigments, that adjusts to your skintone.  It’s light weight as well; it almost feels like a tinted moisturizer, it’s so light. It comes in two different formulations, Light/Medium and Medium/Dark.  I think that a Dark/Darker would be nice to add to this line as well to account for the darker shade ladies.

Cool Collab: Tokidoki’s Soda Pop Palette ($49).  This fun, funky palette is inspired by sock hops and soda shops of the 50’s.  It features 12-different eyeshadows (matte, satin, shimmer), perfecto eyeliner, nail file, removable tokidoki pendant magnet with a sheet of Soda Shop inspired tokidoki characters, all in a collectible tin. The colors in the palette are highly pigmented, and are perfect for any skintone.  I also love the packaging. Look at the picture below and tell me it isn’t cute!

Cool Collab:  Sephora by OPI GLEE Collection ($9.50/ bottle or $24/6-piece kit).  The colors in this collection are HOT! “Hell to the No” (opaque, bright, royal purple with gold glitter) and “Slushied” (opaque, turquoise blue) are my absolute faves, especially since those two are my favorite colors.  They’re perfect for the spring too!  I also love the Chic Print appliques they’ve added too.

April’s  HOT NOW!

April’s HOT NOW products include the following:

Staying Power: Urban Decay’s All Nighter Setting Spray ($9 – $29).

Breakthrough Ingredient: Clinique Pore Refining Solutions Correcting Serum

Flawless Finish: Sephora Collections Advanced Brush Set ($65). These brushes are extremely soft! I’ve had Sephora brushes for my personal use since college, and they have yet to break.

Multi-tasker: Advanced Home Actives Brazilian Peel – glycolic peel ($78 for 4 treatments).  Maybe after I have the baby I will try this one.  One of the Sephora testers who’ve used this product, her skin looked AMAZING! It had such a nice glow.

Breakthrough Ingredient: Vitamin A rich Pequi Fruit in Couture Color’s Pequi Oil Treatment ($32).  This has a very nice tropical scent; think pina colada. The ladies raved about this product during the event.  They even said I’d drop my Morocan Oil for this.

Flawless Finish: Rita Hazan’s Root Concealer ($24).  It comes in four shades – Dark Brown/Black, Light Brown, Blonde and Red.  It is for all of you ladies who need to cover up your roots and/or grays.  It’s non transferrable, water and sweat resistant too!

Scent-sation: Jennifer Aniston perfume ($39-$70).  Love this scent! Ms. Aniston created this perfume “reminiscent of her beachy California days, floral evening, and nighttime summer bonfires…” What does it smell like? “It has top notes of citrus grove and rose water, middle notes of blooming jasmine, wild violets and amazon lily and base notes of sensual musk.”  I would definitely say it’s a light, sensual scent.  Perfect for the spring and warm weather coming up.

My Thoughts: I think the HOT NOW initiative is great for Sephora to do. especially for individuals who get overwhelmed by the many beauty choices Sephora has to offer.  I do think that the HOT NOW products should be offered at a discounted rate during that month.

What do you think of Sephora’s New Initiative?

Do you think these products are ‘HOT NOW’ Worthy?

Big thanks to Bold PR for the Invite

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