Makeup by Kim Porter is written with several goals in mind:

To inform current and potential clients about my business.

To encourage dialogue with readers, and potential clients regarding my services, expertise, and other beauty-related topics.

To enrich the lives of the readers of Makeup by Kim Porter with insightful articles and tips.

To support both the blogging community and other African American woman-owned businesses on the web.

To network with like-minded professions in the beauty industry.

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