Makeup by Kim Porter is written with several goals in mind:
To inform current and potential clients about my business.
To encourage dialogue with readers, and potential clients regarding my services, expertise, and other beauty-related topics.
To enrich the lives of the readers of Makeup by Kim Porter with insightful articles and tips.
To support both the blogging community and other African American woman-owned businesses on the web.
To network with like-minded professions in the beauty industry.