Fragrance is an accessory
Celebrating the third anniversary of “CURATIONS with Stefani Greenfield”, CURATIONS Eau de Parfum will debut exclusively on HSN, HSN.com and via HSN mobile on Tuesday, June 19, 2012. CURATIONS Eau de Parfum was personally developed by Greenfield as the very first layer of style that touches your skin. With a career devoted to helping women look and feel better, she approached her first ever fragrance from a fashion perspective.
“Applied directly to the skin as part of your morning ritual before getting dressed for the day, CURATIONS Eau de Parfum provides the perfect foundation to layer on your signature look for the day, from the body up,” said Stefani Greenfield, CURATIONS, creator and host. “Skin fresh from the shower or bath absorbs beautifully. The fragrance seeps in and you start your new day feeling beautiful and empowered. It’s about living in the moment.”
On her third year as creator of CURATIONS, Stefani developed Curations Eau De Parfum as a celebratory gift to her supporters/audience. “As we developed CURATIONS Eau de Parfum, we blended luxuriously fragrant notes to create a journey for the senses,” adds Greenfield. It is a wonderful gift, might I add. I enjoy the color of the bottle, especially since it is my favorite, purple. I also like when a product has its personal touch; Stefani included a replica of her vanity tray (the gold engraving) onto the bottle. How intimate!
I believe Curations Eau de Parfum has a scent in it for every woman. The scent gradually changes — from a fresh floral scent in the morning, citrusy at noon, and something sexy for the evening.
The fragrance unfolds into a heart of hypnotic florals where rose, freesia, neroli and iris intermingle. Bright notes of apricot blossom & mandarin sparkle with the richness of black currant. Ultimately, the notes are warmly wrapped in a sensual base of exotic patchouli, creamy sandalwood & the glow of rich amber for a lingering elegance.
CURATIONS with Stefani Greenfield made its debut on HSN in March of 2009 and quickly found an audience. “Stefani andCURATIONS by Stefani Greenfield both have a very loyal following on HSN,” said Betsy Olum, General Manager of Beauty and Merchandising Strategy at HSN. “Fragrance is an exceptionally strong category for us and to expand the brand into beauty was the next logical step. We’re thrilled to add CURATIONS Eau de Parfum exclusively at HSN.”
Launch Pricing:
1.7 oz Eau de Parfum retails for $54.00 on HSN – with a special launch price of $48.00
For more information on CURATIONS by Stefani Greenfield visit HSN.com or join the conversation @HSN on Facebook and Twitter.
Will you purchase this new fragrance?
Disclosure: I attended an event sponsored by the company and/or its PR. I received complimentary product as well as a gift card, none of which influenced my views in this post.