IT Cosmetics sent over one of their newest Vitality Cheek Flush, Matte Sweet Apple. I love IT Cosmetics Vitality Cheek Flushes.  If you’ve read my reviews of them, you’d know why, check it out HERE.  The Vitality Cheek Flush lasts all day, through the oil, through the sweat;  it doesn’t move!  For those very same reasons,  it’s perfect for the warm weather.  I was happy to see that a matte shade was added.  Sometimes, if you tend to get super oily on the face, especially on your cheeks, using a blush or bronzer with sparkle or shimmer can make you look even more oily.

I love the Vitality Cheek Flush Matte Sweet Apple.  It’s the perfect shade for spring.  It gives a nice, natural flush of color even on my brown skin.  I’ve also seen it described as the perfect matte raspberry shade for fair skin, think Snow White.  Just because it is matte it doesn’t mean the color is flat or dry-looking because it isn’t.  As you can see from the photo below, it doesn’t look dry at all.  Check my full-face photo on instagram MakeupbyKimPorter.



IT Cosmetics Vitality Cheek Flush Matte Sweet Apple


A little goes a long way, so be careful when applying the Vitality Cheek Flush Matte Sweet Apple the IT Cosmetics French Boutique Blush Brush.

The cost of the blush alone is $24 available at, which is a great price since you use very little;  therefore, the pan of blush will last you forever!  The blush with with brush (available on is $35.


Disclosure:  Product was provided to me for free by the company or its PR for review consideration.  I was not compensated for this post.  This is my honest opinion.

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