Finally, I am able to let the cat out of the bag, and announce that the Makeup by Kim Porter brand has partnered with IBM for their social media influencer program, IBM Smarter Commerce. IBM wants to know and see what Smarter Commerce means to people like you and me, and see how technology directly impacts our personal lives and careers.
The IBM Smarter Commerce platform will allow major brands like Sephora, Macy’s, Acura and Nike to provide their consumers with the ultimate customer service experience through all avenues, such as social media, digital, retail and mobile. IBM recognizes that as times change, so does technology, and with that businesses need to focus on Smarter Commerce.
The IBM Smarter Commerce campaign could not have come at a better time for me. As many of you know, outside of working full-time, I am also a Makeup Artist. Social media and technology has played a major role in the way I advertise for my business in an affordable way, attract clients, and staying connected with everything going on in the beauty and fashion industries. Smarter Commerce also plays a role in a new joint endeavor, fellow blogger and long-time friend of mine, Janique of Hergoodybag.com are pursuing. Stay tuned for more information.
As part of the IBM #MySmarterCommerce campaign, over the next 30-days I will share through content, conversations and social posts, what Smarter Commerce means to me. My Smarter Commerce story along with other campaign participants content will be presented in March during the South by South West (SXSW) panel presentation – giving all influencers in attendance the consumer perspective on what Smarter Commerce means to us.
Over the next 30-days or so, I hope you will join in on the conversation with me via my twitter and Instagram accounts with the hashtag #MySmarterCommerce, Facebook and blog to let me know what Smarter Commerce means to you, too! This is an exciting opportunity, and I will appreciate any support you give.
#spon: I have been invited by IBM to share my honest thoughts and experiences around Smarter Commerce, and as part of this collaboration, IBM may provide me with product, access, content or other forms of remuneration. All opinions are expressly my own.