Makeup By Kim Porter » blog » Review: IT Cosmetics Vitality Cheek Flush (Pictures & Swatches)
Review: IT Cosmetics Vitality Cheek Flush (Pictures & Swatches)


Ahh last time I brought to you IT Cosmetics Bye Bye Undereye Concealer, which I love, love, love! I also love their mascara as well (review to come).  I feel like I am falling more and more in-love with their products! This time, I’m going to introduce you to their Vitality Cheek Flush, which is a blush and stain all-in-one!  It Cosmetics has created an innovative powder blush with all the properties of a liquid cheek stain that you love without the mess or difficult application.

The Vitality Cheek Flush is the perfect powder formulation of a cheek stain, and has the long-lasting durability of a liquid or gel cheek stain.   When I first used this product, I was surprised how long it lasted throughout the day in over 90 degree weather (add some humidity)  in New York City.  Usually, I’d have to re-apply my cheek color because it would fade by the end of the day.  Using the IT Cosmetics Vitality Cheek stain afforded me cheek color that was just as good at the end of the day as it was when I applied it earlier in the day.   I also like that a little goes a long, long way.  Remember that when applying.


What is it: This truly innovative formula contains It Cosmetics’ Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus, Vitality Cheek Flush is packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea. This made-in-the-USA formula is also paraben-free.

Why is it different: Vitality Cheek Flush takes the place of your powder blush, cheek stain, antioxidant defense, and hydrating skin conditioner all in one innovative technology! The cutting-edge micro-milled, long-wear powder stain is also talc-free, so it never clings to fine lines and wrinkles. Plus, it gives you that glow of a stain!

Me Wearing Radiant in Rose Blush & Luxe Performance Eyeshadow Trio in Pretty Amber

These are the shades I tried, and honestly, I like them all.  The mauve is a nice shade for deeper skintones, but I do think all of them can work well with any skintone.

  • Pretty in Peony –  Peachy coral, with a hint of rose 
  • Magical in Mauve – Deep berry
  • Radiant in Rose –  Deep berry rose


Would I recommend?

Although it is a little pricey, we’re talking about $35.00/.0136 oz –  I would definitely recommend the IT Cosmetics Vitality Cheek Flush.  The product is highly pigmented, long-wearing, and easy to blend.  You are sure to get your monies worth.

This product, along with other IT Cosmetics may be purchased at



Have you tried any IT Cosmetics Products? Which are your  favorites?

Kim Porter (820 Posts)

New York City makeup artist, beauty and mom blogger . I'm a Hofstra University graduate with a Bachelor of Science degree in Community Health. Although my background is in health, beauty and makeup artistry is where my heart lies. I immensely enjoy helping myself and others feel beautiful inside and out. I've launched a beauty blog and a Youtube instructional channel, through these I hope to reach a wider audience and provide the women with a virtual hands-on guide to putting their best face forward. The most important element of my work is to be able to use my creativity to enhance natural beauty, yet bring out a person’s inner beauty and individuality. If you have a beauty or makeup related question, contact me. Your question could be featured on the site! I also accept guest post submissions, check the guidelines. ***Brands and PR firms sometime provide press samples of products for review consideration. These brands are not guaranteed a review on Makeup by Kim Porter Blog, nor do we accept payment of any kind for our reviews. For more on our disclosure policies, please see my terms .

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