What It Cosmetics Claims:
Bye Bye Under Eye offers a waterproof, yet moisturizing formula that will stay put no matter what.The truly innovative formula contains high concentrations of Vitamins K, A, C, E and Collagen – clinically proven to reduce under eye puffiness and discoloration while strengthening the delicate skin of the under eye area.”
- Light (Ultra Fair)
- Neutral Medium (Light Medium)
- Tan (Medium)
- Deep ( Dark Tan)
I was first introduced to IT Cosmetics at the QVC Beauty event I attended recently. Honestly, since they didn’t showcase darker shades at the event, I wasn’t quite sure how well their products would work for me.
Normally, when reaching for a full-coverage concealer I would go for my Make Up For Ever Full Coverage concealer. “Bye Bye Under Eye” Concealer is comparable as far as coverage, and both are waterproof. When I first swatched & blended the “Bye Bye Under Eye” Concealer onto my hand, I was just amazed by the texture and how well it blended. I couldn’t wait to test it out on my face since I have this troublesome dark spot near my jawline, and those annoying glasses marks.
As you can see from the photos, the “Bye Bye Under Eye” Concealer covered up my dark spots (imperfections), and under eye dark circles pretty well. I totally did not think I would need such a little amount to cover each area. The product is thick and creamy, but not heavy, and provides amazing coverage. It also moisturizes. I like that it looks and feels like skin, too!
I wore the concealer on some of the hottest (and humid) days in New York City, and the “Bye Bye Under Eye” Concealer did not budge. Needless to say, ‘I am sold.’
How did I apply it:
I applied the concealer using the IT Cosmetics “No Tug” Heavenly Luxe Dual Eyeshadow brush. Yes, it says it’s for eyeshadow, but, the larger end of the brush is perfect for applying a soft layer of concealer & blending it in. By the way, that brush is amazingly soft, not to mention I love the way it applied the concealer.
Would I recommend?
If you suffer from severe issues like redness and terrible dark circles I’d highly recommend giving this one a try. A 0.28 oz tube of the “Bye Bye Under Eye” Concealer is $24. Considering how little you use, it is a great price. You do have to be careful to not apply too much to areas where you have fine lines to avoid creasing or caking. Make sure you set your concealer with a powder too! This concealer can also be used all over your face as foundation, or it can be mixed with your favorite moisturizer to make a tinted moisturizer. Because this product is waterproof, it is perfect to use on brides as well.
I do think the brand should expand its range of shades.
Connect with It Cosmetics
Twitter: @IT Cosmetics
Have you tried It Cosmetics? What do you think?
Disclosure: The products in this post were sent to me by the company or PR for consideration for review. In this post are my honest opinions. I was not paid to review the product(s).