NARS Cosmetics will make its official debut at The Makeup Show NYC on May 13th and 14th at Metropolitan Pavilion with a 413 BLKR pop-up shop, a nod to the brand’s flagship boutique and shopping destination for the New York City makeup artist community. The shop will boast the boutique’s signature black, white and ‘Jungle Red’ décor, bringing a touch of Founder and Creative Director Francois Nars’ vision to The Makeup Show’s professional makeup artist community.
Among the available 200 SKUs selected for artists by Director of Global Artistry James Boehmer will be the limited-edition 413 BLKR collection, newest Pure Radiant Tinted Moisturizer, the brand’s best-selling Orgasm Blush and limited-quantity makeup palettes from the NARS archives. James Boehmer (Director of Global Artistry), Uzo (International Lead Stylist) and Jenny Smith (Lead Stylist) will make special appearances, offering tips, insight and product recommendations.
In addition to shopping, the NARS 413 BLKR pop-up shop will offer select times for on-site discount-registration with the appropriate proof of artistry (for a list of criteria, see below).
NARS Artist Program Criteria (All documents must be dated within the past two years)
NARS Artist (40% discount for professional artists) – Submit two of the following: Agency Representation Proof, Union Card, Magazine Tears, Contract/Agreement for beauty/grooming services with TV/Film/Print company
NARS Industry (30% discount for professional artists or press) – Submit one of the following: Cosmetology License, Proof of Bridal/Special Events Services
NARS Apprentice (25% discount for students enrolled in an accredited makeup artistry program) – Submit proof of enrollment with an accredited school including website and registrar contact; or certification from an accredited program including website and registrar contact of school.
The Makeup Show NYC is held on Sunday, May 13, 2012 from 9am to 6pm and on Monday, May 14, 2012 from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, New York, NY. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit http://www.themakeupshow.com.