I will be attending the first International Makeup Artist Trade Show (IMATS) in New York City! I’m so excited!!! This is the makeup artist and beauty enthusiast HEAVEN!

I have wanted to attend for a few years now, but was unable to travel to the places they were taking place.  Now it’s happening right in my hometown so I have no excuse.


This is great for people who wanted to attend beauty/makeup artists trade shows and were not able to because they didn’t have the proper credentials.  Don’t fret, for IMATS is open to the general public; no credentials needed.




The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and an Afterglow party, where trade-show guests can socialize.

Before IMATS, there were no trade shows specifically designed for make-up artists, although cosmetic companies had expressed a desire for such an event. In response, Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. It allowed artists to customize what they wanted to see and it offered a diverse mix of products, demonstrations and education from industry leaders.

Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held six times annually—in London in January;  New York in April; Los Angeles in June;Vancouver, B.C. in July; Sydney in September and Toronto in November.


82 Mercer
82 Mercer Street, 2nd floor
New York, NY 10012

Saturday, (General admission) 8:30 a.m.-5 p.m.
Sunday, (General admission) 10 a.m.-5p.m.

During general show hours, IMATS is open to the public. No make-up artist credentials are required to get you in the door.



2 Day 2nd Tier – $65

1 Day 2nd Tier – $35

1 Day Child Ticket – $20

*This one-day-child ticket gets children ages six to twelve years old into IMATS New York 2011 on Saturday, April 9 OR Sunday, April 10, and includes admission to the public hours (exhibit floor, keynote speakers and classes). Children under five years old are free, and any child twelve years old and younger must be accompanied by an adult.

Purchase Tickets: CLICK HERE

***Tickets are non-refundable and any billing discrepancies must be presented within 30 days of the transaction.

For At the Door prices, click here.


Full Exhibitor List

Beauty So Clean



Obsessive Compulsive Cosmetics



Hakuhodu USA

Jesse’s Girl Cosmetics


Zuca and more…


2 Comments on IMATS New York is Just Around the Corner!

  1. I'm going to IMATS too, this will be my first time going as well. Hopefully we can meet in person 🙂

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