As with any other makeup product, choosing the right mascara that fits you & your needs is important, especially since there are so many different kinds. There are lengthening, thickening, waterproof, and conditioning formulations in a variety of colors.
Figure out what your particular needs are first.  For instance, if your lashes are light colored, you probably want to pick a dark brown rather than black, which can appear too harsh.  If you wear contact lenses like me, you’ll want to pick a gentler formulation, or maybe waterproof mascara. You may decide on a more dramatic product for night and a subtler one for everyday wear.
(Just in case you have fall-out, mascara application is the final step to makeup application.)
1.  Apply a very thin coat of mascara, which helps hold the curl better.
2.  Curl with eyelash curler. Trust me, they are not as scary as they look. If your lash still won’t curl you can also warm the curler up with a blow dryer or run it under hot water. 
3.  Add a final coat of mascara 

Helpful Tips:
Remove the wand from the tube.  To ensure the wand has enough product on it, swirl, don’t pump it into the tube.  ***Pumping pushes air into the mascara, which dries out the product and introduces bacteria (think gooey pink eye!)***

If you get too much on the brush, blot it on a tissue.  This will also reduce clumping with some thicker formulas.

Start with top lashes.  Place wand at base of underside of lashes and sweep up and out, wiggling side to side a bit to get hold of every lash. 

Optional: Use what is leftover on the brush to gently sweep a coat onto bottom lashes from underneath.  Take your time and brush downward.  (I don’t really apply mascara to my lower lashes.)

Re-dip wand and repeat for a second coat on top lashes only.  ***If you want to make your eyes pop, you can add a colored mascara like blue to the very tips of the tops lashes.*** Check out this example

***If you’ve had any accidents or smudges, dip a cotton swab in a teeny bit of eye makeup remover and use like an eraser.

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